The ancestral craft of making cement tiles.

OLD CRAFT

ATELIER HETIRAJ

FRANÇAIS

HERITAJ conçoit et fabrique des carreaux à la destination de professionnels et de particuliers désireux d'obtenir un produit haut de gamme et conforme à leurs désirs quant à la forme, au motif et à la couleur de chaque pièce. Chaque pièce est entièrement réalisée à la main et sur commande.
ENGLISH

HERITAJ designs and manufactures tiles for professionals and individuals wishing to obtain a high-end product and in accordance with their desires in terms of the shape, pattern and color of each piece. Each piece is entirely handmade and made to order.
THE MAIN IDEA

THE BRIEF

The client asked for a logo containing a pattern to recall the main product, tiles and a Sans Serif font.
DESIGN

THE DRAFTS

LOGOTYPE

THE FINAL DESIGN

PHOTOGRAPHY

THE PHOTOSHOOT

CEMENT BLOCKS

MONOCHROME GRADIENTS

CEMENT BLOCKS

HEXAGONAL PATTERNS

CEMENT BLOCKS

SQUARED PATTERNS

BOOKLET

CATALOG

FILMMAKING

Documentary

In this video we see the full process of making cement tiles.
  • RoleArt Director
  • AgencyFreelance
  • DesignMahmoud Benkirane
  • Date04.08.2018
  • 47
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